Project overview
Being a relatively new player in the Maltese transportation sector, Rides & Eats approached us with one singular goal. Show what Uber is all about through short and engaging in-stream video ads. After careful planning, a number of tailor-made video campaigns were planned, shot and executed featuring local personalities that were chosen specifically due to their alignment with Uber's philosophy. In every video the main focus was placed on the individual with Uber positioned as an integral part of their day-to-day routine.