Project overview
The task at hand was simple; Poise Farsons Group as the ideal employer. From the unique goal the team at Pervenire devised 2 video campaigns - one aimed at recruiting fresh graduates & apprentices from MCAST and the other targeted specifically to experience delivery drivers. The former consisted of 3 person interview - a senior employee who had been at the company for many years, a younger employee and an apprentice who was currently getting his experience at Farsons. The Delivery Driver Recruitment campaign took a more simpler approach with a fellow delivery driver highlighting the perks of the job and the company Feedback from the client indicated both campaigns were very successful.